Name
Abstract | ||
|---|---|---|
•Analyze the pricing problem for sales and per-use rental services.•Study the existence and uniqueness of optimal prices for both business models.•Vertical differentiation plays an important role in business model choice.•Vertical differentiation is profitable when operating two business models.•High (low) quality products may be offered to consumers with low (high) valuation. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1016/j.ejor.2018.03.035 | European Journal of Operational Research |
Keywords | Field | DocType |
OR in marketing,Pricing,Per-use rental services,Vertical differentiation,Ownership | Decision variables,Vertical differentiation,Pooling,Popularity,Profitability index,Business model,Industrial organization,Product (category theory),Operations management,Mathematics,Renting | Journal |
Volume | Issue | ISSN |
270 | 2 | 0377-2217 |
Citations | PageRank | References |
2 | 0.42 | 12 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yugang Yu | 1 | 143 | 25.29 |
| Yuxuan Dong | 2 | 2 | 0.42 |
| Xiaolong Guo | 3 | 6 | 1.13 |