Title
Competitive facility location with random attractiveness.
Abstract
Customers’ perception of a particular facility’s attractiveness is likely to be heterogeneous. However, existing competitive facility location models assume that facilities’ attractiveness levels are fixed. We extend the gravity model assuming randomly distributed facilities’ attractiveness. We propose two effective solution methods. One is based on discretizing the attractiveness level distribution. The second is based on the concept of an “effective” attractiveness. Effective attractiveness is the level of fixed attractiveness whose calculated optimal market share approximately equals the expected optimal market share under random attractiveness. We show how effective attractiveness is calculated.
Year
DOI
Venue
2018
10.1016/j.orl.2018.02.008
Operations Research Letters
Keywords
Field
DocType
Competitive location,Random attractiveness,Discretizing distributions,Effective attractiveness
Econometrics,Mathematical optimization,Facility location problem,Attractiveness,Gravity model of trade,Market share,Perception,Mathematics
Journal
Volume
Issue
ISSN
46
3
0167-6377
Citations 
PageRank 
References 
0
0.34
7
Authors
3
Name
Order
Citations
PageRank
Tammy Drezner121821.14
Zvi Drezner21195140.69
Dawit Zerom3303.10