Title
Equity of Attention: Amortizing Individual Fairness in Rankings.
Abstract
Rankings of people and items are at the heart of selection-making, match-making, and recommender systems, ranging from employment sites to sharing economy platforms. As ranking positions influence the amount of attention the ranked subjects receive, biases in rankings can lead to unfair distribution of opportunities and resources such as jobs or income. This paper proposes new measures and mechanisms to quantify and mitigate unfairness from a bias inherent to all rankings, namely, the position bias which leads to disproportionately less attention being paid to low-ranked subjects. Our approach differs from recent fair ranking approaches in two important ways. First, existing works measure unfairness at the level of subject groups while our measures capture unfairness at the level of individual subjects, and as such subsume group unfairness. Second, as no single ranking can achieve individual attention fairness, we propose a novel mechanism that achieves amortized fairness, where attention accumulated across a series of rankings is proportional to accumulated relevance. We formulate the challenge of achieving amortized individual fairness subject to constraints on ranking quality as an online optimization problem and show that it can be solved as an integer linear program. Our experimental evaluation reveals that unfair attention distribution in rankings can be substantial, and demonstrates that our method can improve individual fairness while retaining high ranking quality.
Year
DOI
Venue
2018
10.1145/3209978.3210063
SIGIR
Keywords
DocType
Volume
Algorithmic Fairness,Fair Ranking,Position Bias,Exposure
Conference
abs/1805.01788
ISBN
Citations 
PageRank 
978-1-4503-5657-2
35
1.22
References 
Authors
26
3
Name
Order
Citations
PageRank
Joanna Biega122510.91
P. Krishna Gummadi27961511.50
Gerhard Weikum3127102146.01