Name
Abstract | ||
|---|---|---|
•A management model based on game theory is proposed.•The model estimates the quantity of online generated leads efficiently.•A mathematical formulation of the generalized model is proposed.•An application scenario is formulated and its results analyzed.•The Nash and Stackelberg equilibria are obtained and discussed. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1016/j.cie.2018.04.045 | Computers & Industrial Engineering |
Keywords | Field | DocType |
Digital marketing,Lead generation,Online leads,Game theory,Nash and stackelberg equilibrium | Mathematical optimization,Oligopoly,Microeconomics,Competitive advantage,First-mover advantage,Game theory,Digital marketing,Engineering,Stackelberg competition,Competitor analysis,Profit (economics) | Journal |
Volume | ISSN | Citations |
121 | 0360-8352 | 0 |
PageRank | References | Authors |
0.34 | 3 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Aneesh Zutshi | 1 | 23 | 4.44 |
| Diogo Mota | 2 | 0 | 0.34 |
| Antonio Grilo | 3 | 155 | 11.80 |
| Marta Faias | 4 | 0 | 0.68 |