Title
Clickbait Convolutional Neural Network
Abstract
With the development of online advertisements, clickbait spread wider and wider. Clickbait dissatisfies users because the article content does not match their expectation. Thus, clickbait detection has attracted more and more attention recently. Traditional clickbait-detection methods rely on heavy feature engineering and fail to distinguish clickbait from normal headlines precisely because of the limited information in headlines. A convolutional neural network is useful for clickbait detection, since it utilizes pretrained Word2Vec to understand the headlines semantically, and employs different kernels to find various characteristics of the headlines. However, different types of articles tend to use different ways to draw users' attention, and a pretrained Word2Vec model cannot distinguish these different ways. To address this issue, we propose a clickbait convolutional neural network (CBCNN) to consider not only the overall characteristics but also specific characteristics from different article types. Our experimental results show that our method outperforms traditional clickbait-detection algorithms and the TextCNN model in terms of precision, recall and accuracy.
Year
DOI
Venue
2018
10.3390/sym10050138
SYMMETRY-BASEL
Keywords
Field
DocType
clickbait detection,convolutional neural network,deep learning
Combinatorics,Convolutional neural network,Feature engineering,Artificial intelligence,Word2vec,Deep learning,Recall,Machine learning,Mathematics
Journal
Volume
Issue
ISSN
10
5
2073-8994
Citations 
PageRank 
References 
6
0.50
6
Authors
6
Name
Order
Citations
PageRank
Zheng Hai-Tao114224.39
Chen Jin-Yuan2223.27
Yao Xin360.50
Arun Kumar41427132.32
Jiang Yong560.50
Zhao Cong-Zhi662.19