Title
Marketing Resource Allocation in Duopolies Over Social Networks.
Abstract
One of the key features of this letter is that the agents' opinion of a social network is assumed to be not only influenced by the other agents but also by two marketers in competition. One of our contributions is to propose a pragmatic game-theoretical formulation of the problem and to conduct the complete corresponding equilibrium analysis (existence, uniqueness, dynamic characterization, and de...
Year
DOI
Venue
2018
10.1109/LCSYS.2018.2846185
IEEE Control Systems Letters
Keywords
Field
DocType
Social network services,Games,Resource management,Advertising,Economics,Nash equilibrium,Investment
Uniqueness,Social network,Know-how,Computer science,Budget allocation,Exploit,Resource allocation,Marketing
Journal
Volume
Issue
ISSN
2
4
2475-1456
Citations 
PageRank 
References 
1
0.37
0
Authors
4
Name
Order
Citations
PageRank
Vineeth S. Varma13014.31
irinelconstantin morarescu29119.72
Samson Lasaulce386874.24
Samuel Martin4717.31