Paper Info
Title
Subscription price and advertising space decisions for online content firms with reference effect.
Abstract
•A joint subscription price and advertising space allocation model with the reference effect is considered.•When the viewer’s sensitivity to advertising is relatively small, the provider should adopt a subscription-support model rather than a hybrid business model.•The provider should reduce the advertising space when viewers pay more attention to the viewer experience.•The provider will overestimate (underestimate) the profit if he overlooks the negative (positive) reference effect.
Year
DOI
Venue
2018
10.1016/j.elerap.2018.05.007
Electronic Commerce Research and Applications
Keywords
Field
DocType
Dynamic pricing,Advertising,Reference price,Digital good,Viewer experience
Reference price,Stable value fund,Advertising,Computer science,Space allocation,Business model,Profit (economics)
Journal
Volume
ISSN
Citations 
30
1567-4223
0
PageRank 
References 
Authors
0.34
11
2
Name
Order
Citations
PageRank
Jian Xu122455.55
Yongrui Duan202.70