Name
Title | ||
|---|---|---|
Understanding Mindsets Across Markets, Internationally: A Public-Private Innovation Project for Developing a Tourist Data Analytic Platform |
Abstract | ||
|---|---|---|
This paper presents an ongoing public-private innovation project that integrates unsupervised machine learning tools and a marketing theory, in order to analyze segment-based attitudes and behaviors of tourists. Our case study involving the major governmental tourism stakeholders emphasizes the importance of developing a user-friendly data analytic pipeline that carefully considers users' data collection procedure, easy access to the back-office computation algorithms, an interactive output data analysis workflow and its visualization. At the end of this paper, we present our vision to further develop a cloud-based tourist data collection platform. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1109/COMPSAC.2018.10221 | 2018 IEEE 42nd Annual Computer Software and Applications Conference (COMPSAC) |
Keywords | Field | DocType |
Tourism data analysis,unsupervised machine learning,behavior prediction,data visualization,case study | Data science,Data collection,Data visualization,Systems engineering,Computer science,Visualization,Tourism,Unsupervised learning,Workflow,Cloud computing,Computation | Conference |
Volume | ISSN | ISBN |
02 | 0730-3157 | 978-1-5386-2667-2 |
Citations | PageRank | References |
0 | 0.34 | 2 |
Authors | ||
6 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Kristoffer Jon Albers | 1 | 1 | 1.36 |
| Mikkel N. Schmidt | 2 | 277 | 26.13 |
| Morten Mørup | 3 | 704 | 51.29 |
| Marisciel Litong-Palima | 4 | 0 | 0.34 |
| Rasmus Bonnevie | 5 | 0 | 0.34 |
| Fumiko Kano Glückstad | 6 | 5 | 2.81 |