Name
Title | ||
|---|---|---|
Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society's Facebook page. |
Abstract | ||
|---|---|---|
•User engagement was measured through number of likes, shares, and comments.•Cancer-related posts received more user engagement than posts not related to cancer.•Posts by ACS received more user engagement than posts by businesses, nonprofits, and individuals. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1016/j.tele.2018.05.011 | Telematics and Informatics |
Keywords | Field | DocType |
Facebook,Social media engagement,American Cancer Society,Message relevance,Source credibility,LCM4P | Content analysis,Social media,Advertising,Message processing,Computer science,Public relations,User engagement | Journal |
Volume | Issue | ISSN |
35 | 7 | 0736-5853 |
Citations | PageRank | References |
1 | 0.35 | 9 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jatin Srivastava | 1 | 38 | 3.13 |
| Jeremy Saks | 2 | 1 | 0.35 |
| Amanda J. Weed | 3 | 1 | 0.35 |
| Aaron Atkins | 4 | 1 | 0.35 |