Title
Going Viral: Stability of Consensus-Driven Adoptive Spread.
Abstract
The spread of new products in a networked population is often modeled as an epidemic. However, in the case of `complexu0027 contagion, these models {do not capture nuanced, dynamic social reinforcement effects in adoption behavior}. In this paper, we investigate a model of complex contagion which allows a coevolutionary interplay between adoption, modeled as an SIS epidemic spreading process, and social reinforcement effects, modeled as consensus opinion dynamics. Asymptotic stability analysis of the all-adopt as well as the none-adopt equilibria of the combined opinion-adoption model is provided through the use of Lyapunov arguments. In doing so, sufficient conditions are provided which determine the stability of the `flopu0027 state, where no one adopts the product and everyoneu0027s opinion of the product is least favorable, and the `hitu0027 state, where everyone adopts and their opinions are most favorable. These conditions are shown to extend to the bounded confidence opinion dynamic under a stronger assumption on the model parameters. To conclude, numerical simulations demonstrate behavior of the model which reflect findings from the sociology literature on adoption behavior.
Year
DOI
Venue
2018
10.1109/tnse.2019.2952986
arXiv: Systems and Control
Field
DocType
Volume
Population,Lyapunov function,Mathematical optimization,Mathematical economics,Complex contagion,Bounded confidence,Exponential stability,Opinion dynamics,Reinforcement,Mathematics
Journal
abs/1809.04581
Citations 
PageRank 
References 
0
0.34
17
Authors
3
Name
Order
Citations
PageRank
Sebastian F. Ruf101.01
Keith Paarporn201.01
Philip E. Pare3147.53