Title | ||
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Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions. |
Abstract | ||
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In this work we are interested in analyzing any correlations between physiological parameters, extracted from signals such as Electrocardiogram, respiratory signal and Skin Conductance, and self-reported indices related to emotional or cognitive stimulations. For this purpose, an experiment involving twenty participants with a mean age of 25±5 years of both sexes (13 males and 7 females) was carried out. The protocol included the navigation in simulated web-sites and the vision of two different commercial products (utilitarian and hedonistic). At the end of the navigation, a questionnaire was submitted to the subject in order to measure his/her feelings and emotions in a qualitative and subjective way. Quantitative features were extracted from the physiological signals recorded during the execution of the protocol. We performed a correlation analysis between self-reported and physiological responses related to Arousal, Pleasure, Expectancy and Situational Involvement. Findings showed that when a consumer is exposed to a utilitarian product, the physiological emotional responses are disassociated from the self-reported ones. For the hedonistic product, instead, self-reported measures significantly correlate with physiological arousal features like the combined effect of cardiac and respiratory activity and the Heart Rate. |
Year | DOI | Venue |
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2018 | 10.1109/EMBC.2018.8513237 | EMBC |
Field | DocType | Volume |
Computer vision,Arousal,Expectancy theory,Heart rate variability,Computer science,Cognitive psychology,Correlation,Situational ethics,Artificial intelligence,Pleasure,Cognition,Feeling | Conference | 2018 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
6 |
Name | Order | Citations | PageRank |
---|---|---|---|
Gaetano Lolatto | 1 | 0 | 0.34 |
Giulia Tacchino | 2 | 2 | 2.13 |
Debora Bettiga | 3 | 0 | 0.34 |
Lucio Lamberti | 4 | 3 | 1.86 |
Sergio Cerutti | 5 | 129 | 21.96 |
Anna M Bianchi | 6 | 41 | 16.77 |