Title
Improving Lost/Won Classification in CRM Systems Using Sentiment Analysis
Abstract
In this work, we are proposing several approaches to enhance lost/won classification of complex deals using sentiment analysis. The analysis of sentiments is done by text mining the activity notes recorded in CRM Systems used to manage complex sales. Using a baseline SVM model, we extended the baseline features with opinion predictors gathered using various techniques that included different preprocessing approaches of the CRM notes, scoring and counting of opinion sentences and inference of sentiment level features. We analyzed and compared the accuracy and f1-measure gained in comparison to the baseline and we discovered that, among the approaches analyzed, counting the polarity sentences gives the highest gain.
Year
DOI
Venue
2017
10.1109/SYNASC.2017.00038
2017 19th International Symposium on Symbolic and Numeric Algorithms for Scientific Computing (SYNASC)
Keywords
Field
DocType
Customer Relationship Management,Classification,Opinion Mining,Support Vector Machines,Sentiment Analysis
Customer relationship management,Text mining,Inference,Sentiment analysis,Computer science,Support vector machine,Feature extraction,Theoretical computer science,Preprocessor,Natural language processing,Artificial intelligence
Conference
ISSN
ISBN
Citations 
2470-8801
978-1-5386-2627-6
0
PageRank 
References 
Authors
0.34
9
2
Name
Order
Citations
PageRank
Doru Rotovei101.69
Viorel Negru231147.71