Name
Abstract | ||
|---|---|---|
The article considers multimedia texts as units of a communicative act in social networks. The authors think that these units are the realization of Media Aesthetics principles which generally was formed in the epoch of social networks. It is characterized with such principles as performance, combination of verbal and nonverbal types of sign, reign of image over words, democracy of communication, priority of self-presentation, interaction and materialization of sense perception. Also the article provides with the analyses of the term "multimedia text" analogous to multimedia text, defines esthetic foundation and stylistic characteristics of multimedia texts. It is determined that creativity in creation and publishing of multimedia texts becomes a form of social activity presence of social network users. The category of creativity is realized through the deconstruction of official culture, through irony and humour on everything which refers to a norm. This helped defining the means of multimedia creativity: precedence, language play, irony, collage. The method of case study helped revealing the fact that a multimedia message makes a greater impact on the communicative behaviour of social networks users than a common verbal message, it becomes a repost more frequently. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1145/3284179.3284340 | SIXTH INTERNATIONAL CONFERENCE ON TECHNOLOGICAL ECOSYSTEMS FOR ENHANCING MULTICULTURALITY (TEEM'18) |
Keywords | Field | DocType |
Media Aesthetics,social networks,multimedia text,back impact,deconstruction,creativity,VKontakte | Aesthetics,Irony,Deconstruction,Social network,Norm (social),Nonverbal communication,Publishing,Engineering,Creativity,Perception,Multimedia | Conference |
Citations | PageRank | References |
0 | 0.34 | 1 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Panova Elena | 1 | 0 | 0.34 |
| Fedorov Vasilii | 2 | 0 | 0.34 |