Paper Info
Title
Identifying and Ranking Influencing Factors in Using RFID Technology in Tourism Industry via the Use of Structural Equation Modeling
Abstract
AbstractRFID is one of the modern technologies that many industries have benefited from it, and there are many opportunities in the tourism industry to benefit from it. Although there are many potential opportunities, no survey has been done on factors influencing this technology acceptance in tourism industry. So despite the lack of theories, the present article is aimed to evaluate factors influencing RFID acceptance in tourism businesses, focusing on the population of executive operating in Yazd tourism sector and using Davis technology Acceptance model TAM as well as Tornatzkey and Flisher's technology-organization-environment model TOE and using equation modeling techniques. Then, using hierarchical analysis approach, this article specifies the priority of identified factors influencing decision making of this technology acceptance. According to the results, senior management support and technical knowledge from organizational dimensions, compatibility, usefulness, ease of use, security risks and lack of standards from technological dimension, external pressure from environmental dimensions and costs from an economic dimension are factors influencing RFID technology acceptance in tourism industry. Economical dimension, among the others, is the most important, and after that organizational, environmental and technological dimension respecting an important.
Year
DOI
Venue
2018
10.4018/IJISSS.2018100101
Periodicals
Keywords
Field
DocType
Analytical Hierarchy Process (AHP), Davis Technology Acceptance Model (TAM), RFID Technology, Structural Equation Modeling (SEM), Technology-Organization-Environmental Model (TOE), Tourism Industry
Ranking,Structural equation modeling,Knowledge management,Tourism,Engineering
Journal
Volume
Issue
ISSN
10
4
1935-5688
Citations 
PageRank 
References 
0
0.34
10
Authors
3
Name
Order
Citations
PageRank
Mahdie Honarzade100.34
Mahboubeh Mahmoudinia200.34
Maryam Saberi Anari300.34