Title
Understanding the majority opinion formation process in online environments: An exploratory approach to Facebook.
Abstract
•This study investigates how major opinions are constructed in online environments.•Skewness statistic is adopted to describe distributional property of the Likes of comments on a Facebook post.•The skewness statistic is logarithmically changed by the number of comments on a post.•The results show that bandwagon effect is more suitable mechanism to explain the major opinion construction in online environments.•This study discusses how the bandwagon effect can be afforded from the social affordance perspective.
Year
DOI
Venue
2018
10.1016/j.ipm.2018.08.002
Information Processing & Management
Keywords
Field
DocType
Online social network,Majority opinion,Bandwagon effect,Social affordance
Social relation,Social psychology,Skewness,Statistic,Information retrieval,Regression analysis,Computer science,Social affordance,Majority opinion,Bandwagon effect
Journal
Volume
Issue
ISSN
54
6
0306-4573
Citations 
PageRank 
References 
1
0.36
21
Authors
4
Name
Order
Citations
PageRank
Sangwon Lee11227.90
Taehyun Ha2163.46
Daeho Lee311.03
Jang Hyun Kim4988.71