Title
Equal Access for Everyone? A Digital Divide Cascade for retired Senior Citizens.
Abstract
Society has arrived in the digital era. The continuous transition from an analogue into a digital world provides many benefits for of our daily lives. Yet, digital access is still unevenly distributed and accom- panied by unequal use of digital resources, resulting in social disparities. Especially senior citizens are lagging behind in making use of the digital media environment – despite having the necessary access to IT. To understand the causes and consequences of digital inequalities, we propose and empirically val- idate a digital divide cascade targeted at the retired senior audience in the context of online health information use. We analyze the role of the prior workplace experiences have on exploratory IT behav- ior. The results demonstrate how the digital divide ultimately leads to unequal health knowledge. We thereby contribute to the discussion of seniors’ use of digital resources and derive implications for practice and policy.
Year
Venue
Field
2018
ECIS
Digital divide,Public relations,Computer science,Inequality,Digital media,Marketing,Digital resources,Lagging,Health information
DocType
Citations 
PageRank 
Conference
0
0.34
References 
Authors
0
3
Name
Order
Citations
PageRank
Robert Rockmann175.88
Heiko Gewald212231.70
Maximilian Haug302.70