Name
Title | ||
|---|---|---|
Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign. |
Year | Venue | Field |
|---|---|---|
2018 | ICIS | Information system,Online community,Advertising,Computer science,Banner,Funnel |
DocType | Citations | PageRank |
Conference | 0 | 0.34 |
References | Authors | |
0 | 2 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Florian Dost | 1 | 0 | 0.68 |
| Ulrike Phieler | 2 | 0 | 0.34 |