Name
Title | ||
|---|---|---|
Modeling Brand Personality with Business Value of Social Media Analytics - Predicting Brand Personality with User-generated Content and Firm-generated Content. |
Year | Venue | Field |
|---|---|---|
2018 | ICIS | User-generated content,Social media analytics,Business value,Computer science,Knowledge management,Business intelligence,Personality |
DocType | Citations | PageRank |
Conference | 0 | 0.34 |
References | Authors | |
0 | 3 | |