Title
NeuO: Exploiting the sentimental bias between ratings and reviews with neural networks.
Abstract
Traditional recommender systems rely on user profiling based on either user ratings or reviews through bi-sentimental analysis. However, in real-world scenarios, there are two common phenomena: (1) users only provide ratings for items but without detailed review comments. As a result, the historical transaction data available for recommender systems are usually unbalanced and sparse; (2) in many cases, users’ opinions can be better grasped in their reviews than ratings. For the reason that there is always a bias between ratings and reviews, it is really important that users’ ratings and reviews should be mutually reinforced to grasp the users’ true opinions. To this end, in this paper, we develop an opinion mining model based on convolutional neural networks for enhancing recommendation. Specifically, we exploit two-step training neural networks, which utilize both reviews and ratings to grasp users’ true opinions in unbalanced data. Moreover, we propose a Sentiment Classification scoring (SC) method, which employs dual attention vectors to predict the users’ sentiment scores of their reviews rather than using bi-sentiment analysis. Next, a combination function is designed to use the results of SC and user–item rating matrix to catch the opinion bias. It can filter the reviews and users, and build an enhanced user–item matrix. Finally, a Multilayer perceptron based Matrix Factorization (MMF) method is proposed to make recommendations with the enhanced user–item matrix. Extensive experiments on several real-world datasets (Yelp, Amazon, Taobao and Jingdong) demonstrate that (1) our approach can achieve a superior performance over state-of-the-art baselines; (2) our approach is able to tackle unbalanced data and achieve stable performances.
Year
DOI
Venue
2019
10.1016/j.neunet.2018.12.011
Neural Networks
Keywords
Field
DocType
Opinion bias,Recommender systems,Convolutional neural network,Dual attention vectors
Recommender system,GRASP,Convolutional neural network,Sentiment analysis,Matrix decomposition,Multilayer perceptron,Artificial intelligence,Artificial neural network,Transaction data,Mathematics,Machine learning
Journal
Volume
Issue
ISSN
111
1
0893-6080
Citations 
PageRank 
References 
5
0.45
23
Authors
7
Name
Order
Citations
PageRank
Yuanbo Xu1142.37
Yongjian Yang23914.05
Jiayu Han3377.43
En Wang4218.13
Fuzhen Zhuang582775.28
jingyuan yang6445.74
Hui Xiong74958290.62