Title
A Bayesian Cognition Approach to Improve Data Visualization.
Abstract
People naturally bring their prior beliefs to bear on how they interpret the new information, yet few formal models exist for accounting for the influence of users' prior beliefs in interactions with data presentations like visualizations. We demonstrate a Bayesian cognitive model for understanding how people interpret visualizations in light of prior beliefs and show how this model provides a guide for improving visualization evaluation. In a first study, we show how applying a Bayesian cognition model to a simple visualization scenario indicates that people's judgments are consistent with a hypothesis that they are doing approximate Bayesian inference. In a second study, we evaluate how sensitive our observations of Bayesian behavior are to different techniques for eliciting people subjective distributions, and to different datasets. We find that people don't behave consistently with Bayesian predictions for large sample size datasets, and this difference cannot be explained by elicitation technique. In a final study, we show how normative Bayesian inference can be used as an evaluation framework for visualizations, including of uncertainty.
Year
DOI
Venue
2019
10.1145/3290605.3300912
Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
Keywords
Field
DocType
bayesian cognition, uncertainty elicitation, visualization
Elicitation technique,Data visualization,Bayesian inference,Computer science,Visualization,Human–computer interaction,Artificial intelligence,Cognitive model,Cognition,Sample size determination,Machine learning,Bayesian probability
Journal
Volume
ISBN
Citations 
abs/1901.02949
978-1-4503-5970-2
10
PageRank 
References 
Authors
0.60
14
4
Name
Order
Citations
PageRank
Yea-Seul Kim1698.08
Logan A. Walls2100.60
Peter Krafft3100.94
Jessica Hullman447726.51