Paper Info
Title
The Search for Kenya - How Chinese-Speaking Generation Z Does Its Online Travel Planning.
Abstract
Travel planning is highly reliant on the websites of tourist bureaus, professional travel writers and experienced (non-professional) travelers. This study examines the search preferences of Chinese speaking Generation Z (alternatively known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation) as they plan a trip to a destination unfamiliar to them. The findings indicated more than 70% of the websites they frequented were well-known international sites, including user generated content (UGC) and the sites of business entities. The sites most preferred by Generation Z were UGC websites, with 100% of the participants saying they frequently use them while travel planning. The Destination Management Office (DMO) website was not a popular source, being frequently used by only 13% of participants. Of the nine dimensions of destination information, the two rated most important were natural resources and natural environment, which suggests that travel planners strongly associate Kenya with these qualities. Leisure and recreation information ranked least important. The results indicate, firstly, the perceived destination image affects the perceived importance of the destination information, and secondly, with the exception of popular world-wide travel websites, travelers prefer using local sites which share the same language and cultural background.
Year
DOI
Venue
2018
10.1007/978-3-319-72923-7_9
ENTER
Field
DocType
Citations 
User-generated content,Advertising,Ranking,Computer science,Recreation,Tourism,Natural resource,Homeland,Destination image,Marketing
Conference
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Shanshan Qi1156.19
Rosanna Leung2126.42