Paper Info
Title
Content Analysis of Travel Reviews - Exploring the Needs of Tourists from Different Countries.
Abstract
The inbound tourism industry keeps growing in recent years. Affected by the factors such as education, culture and geographic conditions, people from different countries may have different preferences and attitudes towards tourism products. Thus, it is important to understand the need of people from different countries to develop an effective and targeted promotion and marketing strategy. This research aims to develop a method to extract the needs of tourists from different countries from travel reviews. In this paper, both manual analysis and basic text-mining techniques are used to explore the content of reviews posted by tourists from six different countries, written in English, Japanese and Chinese from TripAdvisor.
Year
DOI
Venue
2018
10.1007/978-3-319-72923-7_8
ENTER
Field
DocType
Citations 
Marketing strategy,Content analysis,Advertising,Computer science,Tourism,Marketing,Needs analysis
Conference
0
PageRank 
References 
Authors
0.34
2
3
Name
Order
Citations
PageRank
Song Shuang15912.70
Hajime Saito202.37
Hidenori Kawamura34218.22