Title
Webthetics: Quantifying webpage aesthetics with deep learning.
Abstract
As web has become the most popular media to attract users and customers worldwide, webpage aesthetics plays an increasingly important role for engaging users online and impacting their user experience. We present a novel method using deep learning to automatically compute and quantify webpage aesthetics. Our deep neural network, named as Webthetics, which is trained from the collected user rating data, can extract representative features from raw webpages and quantify their aesthetics. To improve the model performance, we propose to transfer the knowledge from image style recognition task into our network. We have validated that our method significantly outperforms previous method using hand-crafted features such as colorfulness and complexity. These promising results indicate that our method can serve as an effective and efficient means for providing objective aesthetics evaluation during the design process.
Year
DOI
Venue
2019
10.1016/j.ijhcs.2018.11.006
International Journal of Human-Computer Studies
Keywords
Field
DocType
Webpage aesthetics,Deep learning,Web visual design,User experience
Aesthetics,Colorfulness,User experience design,Web page,Computer science,Human–computer interaction,Engineering design process,Artificial intelligence,Deep learning,Artificial neural network
Journal
Volume
ISSN
Citations 
124
1071-5819
0
PageRank 
References 
Authors
0.34
29
4
Name
Order
Citations
PageRank
Qi Dou183757.52
Xianjun Sam Zheng222220.59
Tongfang Sun300.34
Pheng-Ann Heng43565280.98