Title
Online Social Networking Sites Continuance Intention: A Model Comparison Approach.
Abstract
Retaining existing users and letting them continue to use the current social networking sites (SNSs) have become increasingly challenging for developers. This study takes a model comparison approach to investigate this important issue. Based on technology acceptance model, self-determination theory, and net-valence model, our study develops four models that explain individuals' continuance intention. Based on the data collected from U.S. SNS users, all four models can predict individuals' intention reasonably well, and net-valence model with perceived benefits and risks as second-order constructs explains the largest amount of variance of SNS continuance intention. This study is among the first model comparison studies in the SNS continuance area. It is also among the first to apply self-determination theory and net-valence model to investigate SNS continuance.
Year
DOI
Venue
2017
10.1080/08874417.2016.1183448
JOURNAL OF COMPUTER INFORMATION SYSTEMS
Keywords
Field
DocType
Model comparison,net-valence model,self-determination theory,SNS continuance,technology acceptance model
Social network,Continuance,Technology acceptance model,Knowledge management,Psychology,Marketing,Self-determination theory
Journal
Volume
Issue
ISSN
57.0
2.0
0887-4417
Citations 
PageRank 
References 
2
0.37
28
Authors
2
Name
Order
Citations
PageRank
Yibai Li1343.46
Xuequn Wang212018.79