Title
I Sang, Therefore I am! Uses and Gratifications of Self-Mocking Memes and the Effects on Psychological Well-Being
Abstract
AbstractSang ä¸ý culture is a youth subculture that has emerged in recent China. Through the lens of self-mocking memes, this exploratory study attempts to understand the psychological mechanisms and social meanings behind sang culture. A survey research of Chinese college students N=506 were conducted to examine the uses and gratifications of self-mocking memes on social media. Six gratifications were identified. Two individual traits-the need for humor and narcissism-were found partially related to self-mocking meme usage. By considering self-mockery as an alternative form of self-presentation, this study challenged the pervasive self-enhancement hypothesis. On China's social media, self-mocking memes were used as both a self-protection strategy intra-personal and a social strategy interpersonal. This study found a mixed effect of self-mocking meme usage on Chinese youths' psychological well-being: it was positively related to the harmonious interpersonal relationship while negatively related to self-acceptance. p>
Year
DOI
Venue
2018
10.4018/IJCBPL.2018040103
Periodicals
DocType
Volume
Issue
Journal
8
2
ISSN
Citations 
PageRank 
2155-7136
0
0.34
References 
Authors
0
2
Name
Order
Citations
PageRank
Miao Lu1207.71
Hua Fan2146.04