Abstract | ||
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When the online social networking market is no longer a "blue ocean," retaining existing users and maintaining their satisfaction with the current social network site (SNS) become SNS providers' most important tasks. This study applies Self-Determination Theory and examines the relationship between trust, relatedness need, and users' satisfaction with SNSs. Using Facebook as the context, we tested our hypotheses with the student sample from a large state university in U.S. The results show that competence and benevolence trust beliefs positively influence relatedness need satisfaction; relatedness need satisfaction and relatedness need level significantly influence uses' satisfaction with SNSs. The theoretical and practical implications of this study are also discussed. |
Year | DOI | Venue |
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2016 | 10.1080/08874417.2015.11645800 | JOURNAL OF COMPUTER INFORMATION SYSTEMS |
Keywords | Field | DocType |
social network sites,self-determination theory,need for relatedness,trust | Social psychology,Social network,Self-determination,Knowledge management,Psychology,Self-determination theory | Journal |
Volume | Issue | ISSN |
56.0 | 1.0 | 0887-4417 |
Citations | PageRank | References |
5 | 0.40 | 6 |
Authors | ||
2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Xuequn Wang | 1 | 120 | 18.79 |
Yibai Li | 2 | 34 | 3.46 |