Paper Info
Title
Responsive Supply In Fashion Mass Customisation Systems With Consumer Returns
Abstract
Mass customisation systems have been well-established in the fashion industry. Some fashion brands offer the mass customisation system for their selected seasonal products, and allow unconditional returns and full refund for any unsatisfied customers. Motivated by the above mentioned observed industrial practice and based on the growing importance of responsive supply, we explore in this paper the value of quick response supply in fashion mass customisation systems with consumer returns. We focus on investigating how the consumer returns rate affects (i) the optimal inventory decision of the fashion brand, (ii) the achievability of Pareto improvement in implementing quick response supply, (iii) the respective values of quick response for the fashion brand, the fashion supplier and also the fashion supply chain, and (iv) the impact of quick response supply on the environment. We interestingly find that consumer returns enhance the value of quick response supply to the fashion supplier. Quick response supply is also found to be helpful in reducing the environmental cost under the fashion mass customisation system with consumer returns.
Year
DOI
Venue
2018
10.1080/00207543.2017.1292065
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH
Keywords
DocType
Volume
responsive supply, use of information, consumer returns, fashion mass customisation, environmental cost
Journal
56
Issue
ISSN
Citations 
10
0020-7543
7
PageRank 
References 
Authors
0.50
10
2
Name
Order
Citations
PageRank
Tsan-Ming Choi1104075.03
Shu Guo280.86