Paper Info
Title
Investments In Big Data Analytics And Firm Performance: An Empirical Investigation Of Direct And Mediating Effects
Abstract
Big data has recently been recognised as one of the most important areas of future technology. It has attracted the attention of many industries, since it has the potential to provide companies with high business value. This paper examines the forms of business value that companies can create from big data analytics investments, the direct impacts it has on the financial performance of a firm, and the mediating effects of market performance and customer satisfaction. Drawing on the resource-based view theory, this study demonstrates that the business value achieved from investments in big data analytics leads to advantages in terms of the financial performance of a firm. The results offer evidence of the existence of a customer satisfaction mediation effect and of the absence of a market performance mediation effect. Theoretical and practical implications are discussed at the end of the paper.
Year
DOI
Venue
2018
10.1080/00207543.2018.1427900
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH
Keywords
DocType
Volume
big data analytics, business value, customer satisfaction, firm performance, resource-based view
Journal
56
Issue
ISSN
Citations 
15
0020-7543
1
PageRank 
References 
Authors
0.34
15
2
Name
Order
Citations
PageRank
Elisabetta Raguseo1427.75
Claudio Vitari2236.86