Name
Abstract | ||
|---|---|---|
Since the birth of digital social networks, management research focused upon the opportunities of social media marketing. A marketing campaign has the best success when it reaches the largest number of potential customers. It is, however, difficult to forecast in a precise way the number of contacts that you can reach with such an initiative. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1007/978-3-319-92031-3_12 | KES-AMSTA |
DocType | Citations | PageRank |
Conference | 0 | 0.34 |
References | Authors | |
6 | 4 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Matteo Cristani | 1 | 259 | 34.75 |
| Francesco Olivieri | 2 | 0 | 0.68 |
| Claudio Tomazzoli | 3 | 25 | 11.36 |
| Guido Governatori | 4 | 0 | 0.68 |