Name
Abstract | ||
|---|---|---|
Purpose – This paper aims to research as to how Twitter is influential as an electronic word-of-mouth (e-WOM) communication tool and thereby affecting movie market. In present days, social media is playing an important role in connecting people around the globe. The technology has provided a platform in the social media space for people to share their experiences through text, photos and videos. Twitter is one such online social networking media that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. Twitter has nearly 200 million users and billions of such tweets are generated by users every other day. Social media micro-blogging broadcasting networks such as Twitter are transforming the way e-WOM is disseminated and consumed in the digital world. Twitter social behaviour for the Hollywood movies has been assessed across seven countries to validate the two basic blocks of the honeycomb model – sharing and conversation. Twitter behaviour was studied for 27 m... |
Year | Venue | Field |
|---|---|---|
2016 | J. Systems and IT | Globe,Broadcasting,Internet privacy,World Wide Web,Social network,Conversation,Social media,Social media optimization,Social behaviour,Computer science,Hollywood |
DocType | Volume | Issue |
Journal | 18 | 1 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Umesh Hodeghatta Rao Xavier | 1 | 0 | 0.34 |
| Sangeeta Sahney | 2 | 0 | 0.34 |