Title
Introducing semantics in web personalization: the role of ontologies
Abstract
Web personalization is the process of customizing a web site to the needs of each specific user or set of users. Personalization of a web site may be performed by the provision of recommendations to the users, high-lighting/adding links, creation of index pages, etc. The web personalization systems are mainly based on the exploitation of the navigational patterns of the web site's visitors. When a personalization system relies solely on usage-based results, however, valuable information conceptually related to what is finally recommended may be missed. The exploitation of the web pages' semantics can considerably improve the results of web usage mining and personalization, since it provides a more abstract yet uniform and both machine and human understandable way of processing and analyzing the usage data. The underlying idea is to integrate usage data with content semantics, expressed in ontology terms, in order to produce semantically enhanced navigational patterns that can subsequently be used for producing valuable recommendations. In this paper we propose a semantic web personalization system, focusing on word sense disambiguation techniques which can be applied in order to semantically annotate the web site's content.
Year
DOI
Venue
2005
10.1007/11908678_10
EWMF/KDO
Keywords
Field
DocType
web personalization system,semantic web personalization system,web page,usage data,web site,introducing semantics,personalization system,web usage mining,content semantics,navigational pattern,web personalization,semantic web,indexation
World Wide Web,Web intelligence,Web mining,Semantic Web Stack,Information retrieval,Web page,Computer science,Data Web,Web modeling,Social Semantic Web,Personalization
Conference
Volume
ISSN
ISBN
4289
0302-9743
3-540-47697-0
Citations 
PageRank 
References 
7
0.49
39
Authors
4
Name
Order
Citations
PageRank
Magdalini Eirinaki169640.29
Dimitrios Mavroeidis21309.50
George Tsatsaronis342729.66
Michalis Vazirgiannis43942268.00