Name
Title | ||
|---|---|---|
Optimal decisions for sellers considering valuation bias and strategic consumer reactions. |
Abstract | ||
|---|---|---|
•Investigate the effect of valuation bias on pricing and consumer behaviour.•Find that optimal price increases in the valuation bias within limits.•Give benchmark for pre-announcing rising and non-increasing pricing strategy.•Prove unannounced price trend and announced non-rising pricing are equivalent. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1016/j.ejor.2016.10.048 | European Journal of Operational Research |
Keywords | Field | DocType |
Operation research in marketing,Pricing,Valuation bias,Strategic consumer behaviour | Economics,Microeconomics,Pre-money valuation,If and only if,Valuation (finance) | Journal |
Volume | Issue | ISSN |
259 | 2 | 0377-2217 |
Citations | PageRank | References |
2 | 0.37 | 12 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yugang Yu | 1 | 143 | 25.29 |
| Jie Liu | 2 | 2 | 1.39 |
| Xiaoya Han | 3 | 2 | 0.37 |
| Can Chen | 4 | 2 | 0.37 |