Title
What (or Who) Is Public?: Privacy Settings and Social Media Content Sharing.
Abstract
When social networking sites give users granular control over their privacy settings, the result is that some content across the site is public and some is not. How might this content--or characteristics of users who post publicly versus to a limited audience--be different? If these differences exist, research studies of public content could potentially be introducing systematic bias. Via Mechanical Turk, we asked 1,815 Facebook users to share recent posts. Using qualitative coding and quantitative measures, we characterize and categorize the nature of the content. Using machine learning techniques, we analyze patterns of choices for privacy settings. Contrary to expectations, we find that content type is not a significant predictor of privacy setting; however, some demographics such as gender and age are predictive. Additionally, with consent of participants, we provide a dataset of nearly 9,000 public and non-public Facebook posts.
Year
DOI
Venue
2017
10.1145/2998181.2998223
CSCW
Keywords
Field
DocType
privacy, content analysis, Facebook, dataset, machine learning, Mechanical Turk, mixed methods, prediction, research methods, social media
Content type,Categorization,Content sharing,Content analysis,Internet privacy,Social media,Social network,Computer science,Coding (social sciences),Demographics
Conference
Citations 
PageRank 
References 
6
0.41
31
Authors
11