Name
Abstract | ||
|---|---|---|
Because of the annoyance and productivity loss associated with spam email, significant resources are devoted to detect and block it. Despite these deterrents, people receive and respond to spam email in sufficient numbers to support the continuing efforts of spammers. It is surprising given this situation that little is known about the cognitive processes that message receivers apply to evaluate spam email, although such knowledge could be useful in mitigating some of its worst aspects. We address this research gap by investigating three cognitive factors that are hypothesized to motivate individuals to comply with message requests. We find receivers' perceptions of social presence and trust regarding the message sender and, to a lesser extent, receivers' benefit goals explain over half of the variance in their intention to comply with a message request. In addition, receivers' identification of the message sender as having strong interpersonal ties predicts their perception of trust and benefit goals related to the message, and we find that effects of strong interpersonal ties on receivers' intention to comply with the message request are entirely mediated by the three cognitive factors we studied. Overall, the findings indicate that receivers who read spam email evaluate messages based on diverse criteria that vary substantially based on strength of their perceived interpersonal ties with the message sender. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1080/10919392.2017.1297648 | JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE |
Keywords | Field | DocType |
Compliance,computer-mediated communication (CMC),influence,persuasion,spam mitigation,unsolicited email | Internet privacy,Persuasion,Computer science,Communication source,Annoyance,Cognition,Perception,Interpersonal ties,Marketing | Journal |
Volume | Issue | ISSN |
27 | 2 | 1091-9392 |
Citations | PageRank | References |
0 | 0.34 | 25 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| E. Vance Wilson | 1 | 372 | 35.76 |
| Soussan Djamasbi | 2 | 232 | 29.60 |
| Adrienne Hall-Phillips | 3 | 11 | 3.31 |