Name
Abstract | ||
|---|---|---|
Consumers nowadays are faced with the dilemma of choosing a purchasing channel amongst offline traditional channel, online internet channel and cross-channel. This study indicates four major factors that influence consumer's channel choices, including perceived risk, information availability, service quality experience and delivery service. A channel choice model based on the fuzzy TOPSIS method is presented. Furthermore, a case study of book retailing is provided to verify the model. Results prove the feasibility and practicality of this method and reveal that the cross-channel strategy is the optimal policy in purchasing channel design. Finally, conclusions and management implications for a channel design are presented, along with possible directions for further research. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1504/IJSTM.2017.085477 | INTERNATIONAL JOURNAL OF SERVICES TECHNOLOGY AND MANAGEMENT |
Keywords | Field | DocType |
purchasing channel, online, offline, cross-channel, fuzzy TOPSIS | Information availability,Economics,Service quality,Communication channel,Risk perception,Purchasing,Dilemma,Fuzzy topsis,Operations management,Marketing,The Internet | Journal |
Volume | Issue | ISSN |
23 | 3 | 1460-6720 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yuangao Chen | 1 | 5 | 4.15 |
| Shuo Wang | 2 | 303 | 54.05 |