Title
SCRank: Spammer and Celebrity Ranking in Directed Social Networks.
Abstract
Many online social networks allow directed edges: Alice can unilaterally add an edge to Bob, typically indicating interest in Bob or Bobu0027s content, without Bobu0027s permission or reciprocation. directed social networks we observe the rise of two distinctive classes of users: celebrities who accrue unreciprocated incoming links, and follow spammers, who generate unreciprocated outgoing links. Identifying users in these two classes is important for abuse detection, user and content ranking, privacy choices, and other social network features. In this paper we develop SCRank, an iterative algorithm to identify such users. We analyze SCRank both theoretically and experimentally. The spammer-celebrity definition is not amenable to analysis using standard power iteration, so we develop a novel potential function argument to show convergence to an approximate equilibrium point for a class of algorithms including SCRank. We then use experimental evaluation on a real global-scale social network and on synthetically generated graphs to observe that the algorithm converges quickly and consistently. Using synthetic data with built-in ground truth, we also experimentally show that the algorithm provides a good approximation to planted celebrities and spammers.
Year
Venue
Field
2018
arXiv: Social and Information Networks
Permission,Social network,Ranking,Computer science,Iterative method,Theoretical computer science,Synthetic data,Artificial intelligence,Argument of a function,Power iteration,Machine learning,Spamming
DocType
Volume
Citations 
Journal
abs/1802.08204
0
PageRank 
References 
Authors
0.34
5
3
Name
Order
Citations
PageRank
Alex Fabrikant184755.60
Mohammad Mahdian22689226.62
Andrew Tomkins393881401.23