Paper Info
Title
Applying Fuzzy Ahp To Analyse The Critical Factors Of Adopting Solomo Services
Abstract
Social-local-mobile (SoLoMo) refers to a variety of innovative mobile app services that enable users to obtain location-based information at any time and place, as well as to interact with others in real-time. It would be important for service providers and government to understand consumers' requirement priorities for these newly developed technological services. In this study, we employed the consumption value model and fashion theory as the basis to establish the evaluation hierarchical structure. Further, we applied fuzzy AHP method to find out the critical positive and negative evaluation factors while users adopting SoLoMo services. The results indicate that privacy risk, information accuracy, location-based store information search, maintaining affection and friendship with others, and real-time direction and distance to destination are the top five critical factors. In addition, this study also finds the priority differences between users using 3/4G mobile internet access and users using Wi-Fi fixed internet.
Year
DOI
Venue
2019
10.1504/IJMC.2019.100495
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
Keywords
Field
DocType
social-local-mobile, SoLoMo, mobile social service, local-based service, analytic hierarchy process, AHP, Fuzzy theory
Critical factors,Computer science,Operations research,Marketing,Analytic hierarchy process,Fuzzy ahp
Journal
Volume
Issue
ISSN
17
4
1470-949X
Citations 
PageRank 
References 
0
0.34
0
Authors
2
Name
Order
Citations
PageRank
hengli yang134427.53
Shiang-Lin Lin243.08