Name
Title | ||
|---|---|---|
Cooperation of advertising companies in social networks: A graph and game theory approaches. |
Abstract | ||
|---|---|---|
•We evaluate cooperative advertising problem for companies in social networks.•Extra profit of cooperation is computed by mathematical programming models.•We propose Shapley, τ-value, Core center, TUM, and least core to share the profit.•Fair allocation of the profit can ensure long term cooperation in the networks. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1016/j.cie.2018.08.023 | Computers & Industrial Engineering |
Keywords | Field | DocType |
Energy saving efforts,Governmental regulation,Game theory,Green supply chain,Sustainable development policy | Graph,Social network,Advertising,Success factors,Shapley value,Cooperative game theory,Game theory,Engineering,Profit (economics) | Journal |
Volume | ISSN | Citations |
125 | 0360-8352 | 2 |
PageRank | References | Authors |
0.37 | 15 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Ashkan Hafezalkotob | 1 | 126 | 17.87 |
| Maryam Khodabakhsh | 2 | 2 | 0.37 |
| Abbas Saghaei | 3 | 41 | 7.70 |
| Maryam Eshghipour | 4 | 2 | 0.37 |