Abstract | ||
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This study reports the results of a recent survey of CEOs and CIOs about competitive intelligence. Competitive intelligence (CI), also known as "business intelligence," is both a process and a product. As a process, CI is the set of legal and ethical methods used to gather information about competitor activities from public and private sources. As a product, CI is information about the present and future behavior of competitors, suppliers, customers, technologies, acquisitions, markets, and the general business environment. This study suggests that CIOs and CEOs are often not in agreement on issues relating to competitive intelligence. CIOs tend to be far more reluctant than CEOs to see benefit in competitive intelligence or to allocate resources to a CI program. It is likely that organizational use of CI, if not reliance upon it, will grow in the future. Thus CIOs need to understand CI better and CEOs need to communicate more effectively their perspectives about CI. |
Year | DOI | Venue |
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2001 | 10.1080/08874417.2002.11646989 | JOURNAL OF COMPUTER INFORMATION SYSTEMS |
Field | DocType | Volume |
Competitive intelligence,Computer science,Knowledge management,Business intelligence,Marketing | Journal | 41 |
Issue | ISSN | Citations |
2 | 0887-4417 | 0 |
PageRank | References | Authors |
0.34 | 0 | 2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Richard Vedder | 1 | 33 | 6.62 |
Carl Stephen Guynes | 2 | 65 | 13.31 |