Paper Info
Title
Crafting Identity In League Of Legends - Purchases As A Tool To Achieve Desired Impressions
Abstract
Within the industry of computer games, one game genre with increasing popularity is Multiplayer Online Battle Arena (MOBA). The diffusion of MOBAs in in the last decade is accompanied by a remarkable economic success and leaping revenues. This development is particularly interesting since MOBAs follow a free-to-play business model in which the majority of purchases consists of virtual items solely of hedonic value. Although research has already identified meaningful explanations in different contexts, an answer to the question what motivates players to purchase virtual items in the context of the most successful MOBA game League of Legends is still scarce. We use the social identity approach and self-presentation theory simultaneously to explain purchases, investigate predictors of self-presentation and explore effects of different self-presentation strategies (self-promotion, ingratiation, exemplification, intimidation, and supplication) on purchases. Results of our survey (n=209) indicate that identification and self-presentation hold the potential to explain purchases.
Year
DOI
Venue
2019
10.24251/hicss.2019.182
PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES
Field
DocType
Citations 
Computer science,Public relations,League,Knowledge management
Conference
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Bastian Kordyaka101.69
Sidney Hribersek200.34