Title
Influence Maximization with Trust Relationship in Social Networks
Abstract
With the wide usage of many electronic devices such as the mobile telephones, the social activities in the mobile terminal have increased greatly. The influence maximization problem is to find a small set of nodes in a mobile social network such that they can make to maximize the spread of influence under the certain models. Existing methods of influence maximization only consider information dissemination, without considering the effectiveness of the transmission probabilities between nodes. We need to ensure the effectiveness of the transmission probabilities to achieve the maximal influence in real applications. We design a new propagation model and propose an effective greedy algorithm for this model. On this basis, we further improve the algorithmic efficiency with dynamic pruning strategy and propose a new estimation technique to accelerate influence evaluation. We demonstrate the effectiveness and efficiency of our algorithms on the two real social networks.
Year
DOI
Venue
2018
10.1109/MSN.2018.00017
2018 14th International Conference on Mobile Ad-Hoc and Sensor Networks (MSN)
Keywords
Field
DocType
social relationship, user similarity, dynamic pruning strategy
Algorithmic efficiency,Social network,Mobile social network,Computer science,Greedy algorithm,Electronics,Information Dissemination,Small set,Maximization,Distributed computing
Conference
ISBN
Citations 
PageRank 
978-1-7281-0548-2
1
0.35
References 
Authors
0
4
Name
Order
Citations
PageRank
Nan Wang19327.47
Jiansong Da210.35
Jinbao Li325139.56
Yong Liu410.35