Paper Info
Title
Strategic Social Grooming: Emergent Social Grooming Styles on Facebook, Social Capital and Well-Being.
Abstract
Social grooming behaviors on social media contribute to one's social capital and well-being. This study considered common types of social interactions on social media and proposes a social grooming style framework developed through signaling theory. Unlike the previous research, which has examined a single type of social grooming behavior, this study examined many behaviors simultaneously to identify a social grooming style. With a nationally representative sample from Taiwan (N = 1,350), a latent class analysis (LCA) revealed five social grooming styles: image managers, social butterflies, trend followers, maintainers, and lurkers. Social grooming style is significantly associated with social capital and well-being. Image managers receive the most social benefits, whereas lurkers receive the fewest. Social butterflies have considerable bridging social capital and well-being but the least bonding social capital. The results suggest that the rich may get richer, but only if the engaged social grooming style is strategic.
Year
DOI
Venue
2019
10.1093/jcmc/zmz002
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
Keywords
Field
DocType
Social Grooming Style,Facebook,Social Capital,Well-Being,Signaling Theory,Social Network Sites (SNSs)
Social psychology,Social capital,Social media,Psychology,Social grooming,Well-being
Journal
Volume
Issue
ISSN
24
3
1083-6101
Citations 
PageRank 
References 
0
0.34
6
Authors
1
Name
Order
Citations
PageRank
Jih-Hsuan Tammy Lin162.18