Title
The magic of : A social interaction perspective of gift sending on live streaming platforms.
Abstract
•Revised title, introduction, literature review and hypotheses development to better describe our research focus.•Emphasizing our theoretical contribution to social media clearly.•Adding more discussion about why we choose DOUYU as our research case.•Revising conclusion part by discussing the theoretical contributions and managerial implications respectively.•Modifying typos and grammar errors. Also, polishing the entire paper.
Year
DOI
Venue
2019
10.1016/j.elerap.2018.11.002
Electronic Commerce Research and Applications
Keywords
DocType
Volume
Live streaming,Paid gifting,Danmaku,Social interaction,Arousal theory
Journal
34
ISSN
Citations 
PageRank 
1567-4223
1
0.36
References 
Authors
0
4
Name
Order
Citations
PageRank
Jilei Zhou110.36
jing zhou211220.35
Ying Ding310.36
Hansheng Wang4187.27