Title
Anonymous Reputation System for IIoT-enabled Retail Marketing atop PoS Blockchain
Abstract
Industrial Internet of Things (IIoT) is revolutionizing the retail industry for manufacturers, suppliers, and retailers to improve operational efficiency and consumer experience. In IIoT-enabled retail marketing, reputation systems play a critical role to boost mutual trust among industrial entities and build consumer confidence. In this paper, we focus on reputation management in the consumer-ret...
Year
DOI
Venue
2019
10.1109/TII.2019.2898900
IEEE Transactions on Industrial Informatics
Keywords
Field
DocType
Blockchain,Security,Computer architecture,Protocols,Numerical models,Informatics,Industries
Transparency (graphic),Reputation system,Computer science,Cryptographic primitive,Exploit,Operational efficiency,Marketing,Reputation,Consumer confidence index,Scalability
Journal
Volume
Issue
ISSN
15
6
1551-3203
Citations 
PageRank 
References 
7
0.48
0
Authors
5
Name
Order
Citations
PageRank
Dongxiao Liu11517.14
Amal Alahmadi270.48
Jianbing Ni333330.26
Xiaodong Lin44193223.14
Xuemin Shen515389928.67