Name
Title | ||
|---|---|---|
How do goal and product knowledge specificity influence online channel choice? A polynomial regression analysis |
Abstract | ||
|---|---|---|
•This work applies goal-means association to study consumers’ online channel choice.•Polynomial regression is employed to test the hypotheses.•Online attitude rises as both goal and product knowledge specificity increase. |
Year | DOI | Venue |
|---|---|---|
2019 | 10.1016/j.elerap.2019.100846 | Electronic Commerce Research and Applications |
Keywords | Field | DocType |
Goal-means association theory,Goal specificity,Intention to use the online channel,Product knowledge specificity,Polynomial regression | Computer science,Polynomial regression,Communication channel,Association theory,Marketing | Journal |
Volume | ISSN | Citations |
35 | 1567-4223 | 0 |
PageRank | References | Authors |
0.34 | 0 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jie Chen | 1 | 7 | 5.50 |
| Huiling Wang | 2 | 7 | 4.21 |
| Wei Gao | 3 | 160 | 45.78 |