Name
Abstract | ||
|---|---|---|
Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms' business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy. |
Year | DOI | Venue |
|---|---|---|
2019 | 10.1080/10580530.2019.1587575 | INFORMATION SYSTEMS MANAGEMENT |
Keywords | Field | DocType |
Innovation, innovation strategies, commoditization, business performance, information technology, IT industry | Moderation,Information technology,Computer science,Knowledge management,Product innovation,Industrial organization,Commoditization | Journal |
Volume | Issue | ISSN |
36 | 2 | 1058-0530 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jeroen Bronkhorst | 1 | 0 | 0.34 |
| Jaap Schaveling | 2 | 0 | 0.34 |
| Marijn Janssen | 3 | 2384 | 221.59 |