Title
Cost-Effective Incentive Allocation Via Structured Counterfactual Inference
Abstract
We address a practical problem ubiquitous in modern marketing campaigns, in which a central agent tries to learn a policy for allocating strategic financial incentives to customers and observes only bandit feedback. In contrast to traditional policy optimization frameworks, we take into account the additional reward structure and budget constraints common in this setting, and develop a new two-step method for solving this constrained counterfactual policy optimization problem. Our method first casts the reward estimation problem as a domain adaptation problem with supplementary structure, and then subsequently uses the estimators for optimizing the policy with constraints. We also establish theoretical error bounds for our estimation procedure and we empirically show that the approach leads to significant improvement on both synthetic and real datasets.
Year
Venue
DocType
2019
THIRTY-FOURTH AAAI CONFERENCE ON ARTIFICIAL INTELLIGENCE, THE THIRTY-SECOND INNOVATIVE APPLICATIONS OF ARTIFICIAL INTELLIGENCE CONFERENCE AND THE TENTH AAAI SYMPOSIUM ON EDUCATIONAL ADVANCES IN ARTIFICIAL INTELLIGENCE
Journal
Volume
ISSN
Citations 
34
2159-5399
0
PageRank 
References 
Authors
0.34
24
7
Name
Order
Citations
PageRank
Romain Lopez102.03
Chenchen Li2107.02
Xiang Yan300.34
Junwu Xiong400.34
Michael I. Jordan5312203640.80
Yuan Qi62415.41
Le Song72437159.27