Paper Info
Title
Data protectors, benefit maximizers, or facts enthusiasts: Identifying user profiles for life-logging technologies
Abstract
Sedentary behavior and lack of exercise pose a threat to both individual health and the viability of health-care systems and societies. Portable fitness trackers as prominent persuasive technologies are seen as a way to increase the level of physical activity. Yet, despite their technical capabilities, their affordability, and their advantages in regard to increased physical activity, they are neither used across the population, nor for long periods of time. To understand if and how product design influences acceptance and projected use, we evaluated users’ preferences of using wearables, using a conjoint analysis approach with 412 participants of a wide age spectrum. Besides different relative importances of product properties (privacy design, perceived utility, accuracy, motivational design are rated from most to least important), three user segments with distinct technical requirements were identified (data protectors, benefit maximizers, facts enthusiasts). The three segments differ not only in product preference but also regarding other user factors. We presume that a broader and more sustainable use of wearables can be achieved when tailoring information and communication strategies alongside with the requirements of these user segments.
Year
DOI
Venue
2019
10.1016/j.chb.2019.05.004
Computers in Human Behavior
Keywords
Field
DocType
Life-logging,Privacy,User diversity,Consumer health information technology,Technology acceptance,User modelling
Sedentary behavior,Population,Internet privacy,Conjoint analysis,Fitness Trackers,Wearable computer,Knowledge management,Psychology,Product design,Sustainability,Logging
Journal
Volume
ISSN
Citations 
99
0747-5632
1
PageRank 
References 
Authors
0.40
0
4
Name
Order
Citations
PageRank
Laura Burbach154.85
Chantal Lidynia2114.95
Philipp Brauner33812.45
Martina Ziefle41176135.05