Name
Abstract | ||
|---|---|---|
In this letter, we consider a network of consumers who are under the combined influence of their neighbors and external influencing entities (the marketers). The consumers' opinion follows a hybrid dynamics whose opinion jumps are due to the marketing campaigns. By using the relevant static game model proposed in previous works, we prove that although the marketers are in competition and therefore... |
Year | DOI | Venue |
|---|---|---|
2019 | 10.1109/LCSYS.2019.2919959 | IEEE Control Systems Letters |
Keywords | Field | DocType |
Games,Nash equilibrium,Advertising,Social networking (online),Analytical models,Indexes,Resource management | Resource management,Marketing strategy,Coopetition,Social network,Nash equilibrium,Marketing,Business | Journal |
Volume | Issue | ISSN |
3 | 4 | 2475-1456 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Vineeth S. Varma | 1 | 30 | 14.31 |
| Samson Lasaulce | 2 | 868 | 74.24 |
| Julien Mounthanyvong | 3 | 0 | 0.34 |
| irinelconstantin morarescu | 4 | 91 | 19.72 |