Title
A Second-Order Diffusion Model for Influence Maximization in Social Networks
Abstract
In social networks, several influential individuals can promote an idea or a product to numerous individuals. Thus, it is valuable to solve the influence maximization (IM) problem, which asks for finding the most influential set of individuals in a social network. To estimate the influence of individuals, the existing independent cascade (IC) model simulates the influence diffusion only considering the influences from direct in-neighbors to nodes. This consideration does not hold in real life. In many cases, people are likely influenced by information depending on where it comes from, instead of who gives it. To simulate the influence diffusion more accurate, this paper proposes the second-order IC model, which takes the previous influence into consideration. In addition, we design an approximate algorithm and its distributed extension for IM under the second-order IC model. Experimental results show that our second-order IC model outperforms the IC model in terms of simulating influence diffusions. The proposed algorithms are efficient, and the obtained node sets are influential.
Year
DOI
Venue
2019
10.1109/TCSS.2019.2921422
IEEE Transactions on Computational Social Systems
Keywords
Field
DocType
Integrated circuit modeling,Approximation algorithms,Computational modeling,Heuristic algorithms,Twitter
Data mining,Mathematical optimization,Social network,Computer science,Cascade,Maximization,Diffusion (business)
Journal
Volume
Issue
ISSN
6
4
2329-924X
Citations 
PageRank 
References 
0
0.34
0
Authors
6
Name
Order
Citations
PageRank
Wenyi Tang110.70
Guangchun Luo221225.81
Yubao Wu314012.77
Ling Tian4348.67
Xu Zheng520614.74
Zhipeng Cai61928132.81